Hello,
my name is Sergey Senchik. I’m a product designer and UX researcher based in Prague, with over 15 years of experience. I strive to create intuitive digital products that solve user problems while meeting business goals.
My role
Audit and research
Understanding product vision, business goals, risks opportunities, constraints, logistics. Competitor analysis. Audit of existing products and sources, including interviews with stakeholders.User personas creation
Definition user patterns of behavior, preferences, inclinations, environments, goals and barriers to achieving those. Conduction moderated studies with the target audience.Design framework building
Definition of the overall structure of user experience, principles and patterns, user flows and stories, navigation sequencing.Product prototype creation
Wire-framing, design system creation, prototyping.
Testing and analysis
Product compliance with user expectations and goals. User understanding of the logic and the product functionality. Processing of the collected data.
My favorite Toolkit
Sketch / Figma
Design and prototyping.
InVision
Prototyping, collaboration and presentation.
Principle
Creation of animated and interactive interfaces.
Miro
Brainstorming and visualizing ideas.
Useberry + Lookback
User testing and interviewing.
Hotjar
Heatmaps and user experience analysis.
Zeplin
Providing design project specifications to developers.
Jira
Issue tracking and project management.